Monday, March 5, 2018

SUVs Play Disproportionate Role in VW’s Positive February Sales Results

By: Sebastien Bell
Volkswagen of America managed to sell in excess of 26,000 vehicles in the month of February, which marks a 6% increase over same period in 2017.
Following up on a strong January, VW’s strong performance last month means that the brand has sold a total of 51,400 vehicles so far this year. That’s up 5.7%, as compared to the first two months of 2017.
The difference is down entirely to VW’s pair of new SUVs. Every single other vehicle (the Golf family, the Jetta, the Beetle, the Passat, and even the Tiguan Limited) except for the Touareg’s sales are down this month.
Correcting for sales of the new Tiguan and Atlas (which weren’t on sale a year ago), sales would have been down more than 40%, as compared to last year (albeit, that doesn’t account for the sales of the Tiguan Limited that are being taken by the new Tiguan).
With a total of 12,252 sold in February, the new Tiguan and Atlas alone made up 45% of VW sales last month. Add in the Tiguan Limited and the Touareg and that figure jumps to nearly 54% of sales.
The cars may claw back some sales when the new Jetta and the Arteon join the new SUVs in the showroom. Regardless, though, it looks like VW’s bet on SUVs is paying off and that the bean counters will be eagerly awaiting the upcoming Atlas and Tiguan variants.

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