Tuesday, August 1, 2017

Watch: VW Hands the Arteon Over to a Blind Photographer


By: Sebastien Bell
The words “blind” and “photographer” seem to be at odds, but Pete Eckert disagrees and his new Arteon photographs might have you disagreeing, too.
Eckert grew up sighted but lost his vision as an adult. So now, instead of using his eyes, he uses touch, sound, and memory to make light paintings.

“I am a visual person. I just can’t see,” says Eckert. “The Arteon emerges before my mind’s eye.”
Patiently, the artist takes photos of his subjects in darkness, moving the light over them to reveal their shape over the course of a long exposure.
?Man braucht keine Augen, um Schönheit zu erkennen" ? Blinder Fotograf Pete Eckert inszeniert neuen Volkswagen Arteon mit einzigartigen Bildern
“The world I envision is partly my imagination, but built from all the other senses,” says Eckert. And his senses have nice things to say about the Arteon.
“This car is very sculptural,” he says. “The lines are quite exquisite because they blend and reappear and disappear.”
?Man braucht keine Augen, um Schönheit zu erkennen" ? Blinder Fotograf Pete Eckert inszeniert neuen Volkswagen Arteon mit einzigartigen BildernSo impressed was VW with Eckert’s photographs, that they set up a whole page dedicated to them on their Arteon mini-site. You can check it out at arteon.volkswagen.com


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