Monday, July 31, 2017

Volkswagen Group Tops J.D. Power APEAL Study

By: Sebastien Bell
If you’re looking for excellent performance, execution, and layout from your car, look no further because VW’s got what you need.
The results of J.D. Power’s latest APEAL study were just made public and the VW Group leads the way with the most wins (six) in individual categories and the top brand in the study.
For the 13th year in a row, Porsche took top honors with an overall APEAL score of 884. It was followed by Genesis (869), BMW (855), and Audi (854).
Weirdly, although it came in fourth overall, Audi and Porsche had the same number of category wins. The A3, A4, and A7 all won their categories, while the Porsche 911, Cayenne, and Macan won theirs.
For Audi, though, the competition was tight. Just one point back of BMW, Audi was also only three points clear of Mercedes-Benz, which came in fifth overall. With the three brands all in the top five, though, it seems that competition is doing what it does and breeding better performance.
“Many automakers are getting better and better at giving consumers what they want in a vehicle,” said Dave Sargent, VP global automotive at J.D. Power. “The industry is doing a very good job of creating vehicles customers like across every segment, and the APEAL Studyidentifies why this is. One clear reason is that non-premium vehicles are increasingly offering technology and safety features found in premium vehicles.”
APEAL stands for Automotive Performance, Execution and Layout and according to J.D. Power, the study tracks how—get this—appealing new cars are to buyers.
J.D. Power has been performing this study for 22 years now, and this year is tied for the greatest overall increase across all manufacturers ever recorded by the study. The average APEAL score rose 9 points over last year’s, the result an increase in satisfaction in nine of the 10 categories measured by the study.
The scores are decided based on the responses of nearly 70,000 purchasers of new cars.

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