Friday, July 14, 2017

ID Buzz Likely to Arrive in America in 2022


By: Sebastien Bell
Clarification: This story has been edited to better reflect certain facts
Volkswagen’s electric homage to the microbus will be arriving in the US and is expected to come in 2022.
That’s according to Greg Lucia, Director of Experiential Marketing, speaking at a roundtable interview following last weekend’s Global Rallycross race in Indianapolis.
“ID Buzz is going to be in market, we’re going to have it here in the US,” said Lucia. “I’ve heard that the timeframe is 2022.”
The ID Buzz first appeared at the North American International Auto Show in Detroit, earlier this year. It immediately received positive feedback for its boxy shape that clearly resembles the bay window microbus.
Many were skeptical, though, that it would make it to production despite VW’s insistence that they were really considering it. After many microbus-esque concepts, the smart money was not on production.
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But it seems that VW wasn’t just blowing smoke and now it really looks like the hippy bus will make it to market as Lucia’s comments were echoed by Herbert Diess, the VW brand’s chief, speaking to Auto Express in June.
“Emotional cars are very important for the brand,” Diess told them. “We are selling loads of Beetles still, particularly in U.S. markets. But we will also have the Microbus that we showed, which we have recently decided we will build.”


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